GROW YOUR DATABASE
INCREASE SIGNUPS
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Create e-club cards for Hooters Girls to hand out to encourage customers to sign up. Could include a QR code directly to sign-up page.
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Create a contest among stores to see who could bring in the most sign-ups during a certain time frame.
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Run a paid social campaign to increase e-club awareness/sign-ups.
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Feature sign-ups/ e-club offer on LTO or POS in store.
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Print stickers for to-go bags, receipts, etc.
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Name your email database. Experiment with a name to create a feel of comradery and exclusivity.
REWARD CUSTOMERS
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Re-introduce a birthday or yearly anniversary offer, such as “Desserts on Us!” to offer free piece of cake.
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Randomly send out e-club-only offers, especially during a slower day/week/month, to push a specific item that needs to be moved.
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Incentivize specific groups. For example, one group sent weekly coupons to customers who held their draft parties at Hooters. The open rates were significantly higher than for typical emails... 35% -> 51%