Orange Letter Days

Inspired by the red letter days on a calendar, MP helped Hooters turn slow sales days into impressive sales boosts. We zeroed in on days that are typically low traffic and low sales events, such as Tax Day, Mother’s Day and Memorial Day. Then we helped Hooters make those days more inviting to customers and promoted the specials with TV media placement, online ads, and exciting in-store POS. The results: double-digit sales increases and guest counts!