Hooters Atlanta Grand Re-Opening

This was a Grand Re-Opening campaign for a Hooters location that was remodeled. This re-opening was supported with a significant media buy that included radio and print as well as email. Here’s an overview:

Radio

We planned, negotiated, and executed orders with 5 different radio stations, 11 remotes, lots of giveaways, and tons of promotional mentions. They had SO much business, the kitchen couldn’t keep up.

Email

MP created and executed an email blast sent to a 12,000 member Atlanta area database driving sales to the Grand Re-Opening celebration.

Print

MP designed and strategically placed ads in the Atlanta Downtown Convention & Visitors’ Bureau’s magazine, Atlanta Now (two ads) and the Convention Planner (one ad).